If you’re spending your time, effort, and SEO budget (perhaps in vain) to rank your site in the top three places for a popular keyword, don’t spend your time, effort, and SEO budget on all those long-tail, niche, and keyword searches. SEO isn’t just about keywords, it’s also about searchers’ intent. This means that SEO content is about creating valuable content that initially helps the target audience and ultimately also increases website rankings by attracting search engine traffic. Apart from SEO keywords, you need to make sure that your website’s content includes the right words that your audience understands.

Is SEO just about keywords?

Even though I use variations of this keyword (like “write a blog post”) in my content, my on-page SEO focuses almost 100% on my main keyword. Hands-on experience is one of the absolute best ways to improve your skills and deepen your SEO knowledge. By Jason Khoo, founder of Zupo, an SEO consulting agency that helps develop powerful long-term SEO strategies for digital PR strategies for clients. Keyword research is the process of finding and analyzing search terms that people enter into search engines to use that data for a specific purpose, often for search engine optimization (SEO) or general marketing.

What counts as SEO?

Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. These so-called inbound links, which point to the URL and can be counted against the popularity rating of the page link, which affects the credibility of a website. According to The Coalition for Better Ads, ads shouldn’t take up more than 30 percent of the vertical area, depending on the user experience. If more and more people get up and leave, it will send a signal to Google that your user experience isn’t good enough.

Google also makes a bit more of this data available in its free Google Search Console interface (if you haven’t set up an account, this is a very valuable SEO tool for uncovering search query data and diagnosing various technical SEO issues — more on that in Google Search Console here).

How many keywords should you focus on for SEO?

A low TF-IDF score or the absence of certain keywords on the side means that your content has no reach potential. You should also make sure that you include three keywords on your homepage regardless of how it looks aesthetically, as this ensures that you drive more traffic to your website. It is difficult to target four or more keywords because there is very little space available in the title and meta description tags to be able to target them. But when you regularly focus on 4 or 5 keywords, the synapses of the Internet start to connect those keywords to your website.

It’s the best way to naturally incorporate keywords into your content. Using an FAQ section also ensures that your work reads naturally.

Are more keywords better for SEO?

Adding long-tail keywords, which are phrases of three or more words, provides additional benefits in the conversion department. Using SEO effectively is more than just targeting one important aspect of your business or limiting your budget to just that one focus. Every page and every keyword is different, which is why you need to implement your own standards for each keyword. In the old days of blogging (and content marketing in general), there were tools that examined the keyword density of individual posts.

Geo-targeting keywords are similar to customer-defining keywords in that they add the location attribute to your ideal market.