Although PPC advertising can sometimes produce quick results, getting consistent, cost-effective, and high-quality results is a long-term process. Therefore, you must first understand how certain factors influence the effectiveness of your PPC ads so that you can be proactive with them. Giving you at least three months to run your PPC campaigns allows Google to get to know you better. PPC advertising is one of the most cost-effective ways to generate qualified traffic, leads, and sales online.

The algorithm needs time to collect enough historical data for the metrics to work accurately.

How long should an advertising campaign last?

Since joining the team, Courtney has developed digital marketing strategies and managed campaigns for clients across the country, from plastic surgery centers to jewelry stores to construction companies. If you make too many changes at once, you won’t clearly see which optimization made the difference and which settings are still hindering the campaign. Creating an advertising calendar makes it easier to develop creative concepts, create graphics, images and texts, and tailor the advertising media on which you want to place your message in a strategic and organized way. For example, political campaigns and promotions for concerts, performances and events should generally be shorter.

How long should you let a Google Ads campaign run?

Unfortunately, if you work with the wrong agency or hire the wrong specialist, you can waste a lot of money on Google Ads. Once your ads are approved to run, there are a few more steps you need to take to get your ads targeted correctly. In some cases, you’ll find keywords that deserve a specific campaign or ad group. So create them to maintain an organized account structure. You can prevent people aged 65 and over from seeing your ads, but there’s little you can do about kids.

Set your long-term plan up for success by putting together campaign opportunities, ad networks, and revised ad spend.

How often should I review my PPC campaigns?

In situations where time is limited, it is important to set priorities as to which tasks should be completed regularly and for which campaigns. Assuming that your campaign is running on the Google Search Network and it’s a relatively small account (less than 5 campaigns), you’ll need to invest 3-4 sessions per week.

How much should you spend on PPC per month?

If your brand isn’t ready to play hardball and really invest, simply throw money away on your PPC campaigns. I hope this helped you answer the question of how much you should spend on Google Ads and set a monthly budget. How you rate your agency’s PPC depends on various factors, including your size, background, and even the advertising channels you use. While every PPC price proposal is different, watch out for a few warning signs that could spell disaster for your brand.

But how much exactly can you expect to spend before you get that average return on both advertising budget and administrative costs? We’ll focus on the costs of the first phase first and divide the average PPC administration costs into several levels.