Their function is to tell search engines that they shouldn’t add any extra weight or ranking. As a result, maintaining a natural backlink profile is an important SEO practice to avoid penalties. Essentially, you should implement them as part of your link building strategy. Everyone tells you that nofollow links are useless for SEO. And if you’re paying good money for a feature, you should probably add a backlink so readers can easily find your site. Nofollow links are an inappropriate way to prevent search engines from finding a web page, as Google may decide to crawl and index nofollow links, but that’s all.

Are follow links not worthwhile?

One person ran a test to determine the impact of nofollow links and found a clear link between using nofollow links and an increase in their rankings. Increasing traffic, SEO, influencer marketing, and the domino effect are all reasons why nofollow links are worth your time and budget. A nofollow link has no immediate positive effect on a website’s ranking, but it is also not seen as a negative signal. If you want to see if nofollow tags are being used on a page, you can do it manually from page to page.

Why is no follow important in SEO?

If an unnatural link profile that contains dofollow links only triggers red flags, there is always the risk of a Google fine. However, when it comes to search engine optimization, there is a big difference between nofollow and dofollow links. According to Google’s webmaster guidelines, any links you pay for should be nofollowed (or use the newer “rel%3DSponsored” attribute). It is possible to “nofollow” all links on a website by placing a robots meta tag with the value “nofollow” in the header.

As with the nofollow tag, both sponsored and UGC links do not pass on page authority to the linked page and have no direct impact on search rankings.