Schedule ad groups, automatically generate cross-group negative keywords for your campaigns, and export the plan to a file for future integration with Google Ads. The PPC click rate also depends on where your ad appears on a page (ad rank). But if you want to get the most out of your Google Ads and get the most out of your (or your customer’s) budget, read on. Measuring, tracking, and analyzing benchmark metrics (KPIs) is necessary to determine whether you’ve achieved a good click-through rate. Tools and methods for tightly integrating keywords into ad copy and landing pages.

How do I increase clicks on my PPC?

This can be achieved through a granular campaign structure, where each keyword triggers a specific search ad. Benchmarks for e-commerce advertising, trends %26 tactics extracted from 15,000 online shops The quality factor is a rating of 1 to 10 and takes three factors into account when evaluating keywords, ads and landing pages. Google rewards advertisers who show their users relevant ads. So when you refine your campaign to increase your click-through rate, you also raise your quality score. You need to spend a lot of time writing ad copy that is attractive, engaging, and efficient to increase click-through rate and improve conversions.

Depending on whether you’re B2C or B2B, you may have a different approach to sharing your prices. In general, though, it’s a good idea to present the price of your products in your promotional text.